Digital modernization in action OpenText Blogs | cullen4congress

Digital modernization in action – OpenText Blogs

The demand for digital self-service coupled with immersive and interactive experiences is growing. Directed OpenTextTM Embark on a modernization program to transform your approach to the digital experience.

“Our goal is to provide a total experience – one that gives everyone, whether they are prospects, customers, business partners or even OpenText employees, the same easy access to digital content from across our ecosystem,” said Hans-Gerd Schaal, Vice President of Digital Engagement at OpenText. “We want to make it quick and easy for our stakeholders to find everything they are looking for: business trends, product and solution information, tech demos, training resources, business services, and more.”

OpenText realized that its vision could not be achieved by adding new capabilities to its existing website and systems. Instead, the company took a platform approach, starting with a new platform, new website design, and data-driven travel. By leveraging a composite architecture based on the OpenText Experience Cloud and powered by Google Cloud Platform, the company laid the foundation for richer, more relevant and engaging intelligent data experiences.

The new digital platform is powering new content for more than 1,100 web pages, offering greater clarity and accessibility, and more personalization.

Since the new OpenText.com experience went live, digital engagement increased by 10%. The digital publishing team also reports a 50% reduction in time to market for new digital content. Learn more about how OpenText is enabling Integrated digital experiences.

Where are you on the path to future-proof experiences?

With growing economic hurdles, organizations know they need to deliver timely, relevant, and personal experiences to attract and retain customers. Companies that excel at personalization generate 40% more revenue than their peers, according to a McKinsey report. Combined with the fact that companies that consistently deliver relevant omnichannel experiences grow revenue 41% faster, you have plenty of reasons to develop a modernization strategy.

If past experiences were built for everyone resulting in lifeless, generic and impersonal mass offers with less engagement and satisfaction, future experiences they are unique, relevant and hyper-personal, cultivating loyalty and repeat business. Customer-centric companies are 60% more profitable than companies that are not. Discover these 8 paths to future-proof experiences to start your modernization journey.