From content chaos to information driven transformation | cullen4congress

From content chaos to information-driven transformation

“Employees suffering from information overload go offline and take a look.”[1]

The realities of modern work have forced organizations to quickly adapt to new ways of working, as well as new risks. TO master modern work, organizations must do more than simply manage the large volumes of information that are generated every day, they must also assess how their information management strategy impacts both employees and customers. When properly harnessed, information can help organizations anticipate trends and outperform the competition. The organizations that achieve the most success will be those that can leverage their information to drive business transformation. Information management is essential to mastering modern work in several ways:

  • Reduce Risk: Information Management means knowing where all content, especially risky content, can be found. By controlling content sprawl and ensuring that all information and devices are managed securely, both inside and outside of the cloud, organizations not only support productivity but also protect their data. This ensures compliance and helps avoid risks of reputational damage or worse.
  • Supports seamless collaboration: Ensuring that employees can access the data they need anytime, anywhere makes remote and hybrid teamwork easy. Ensuring a seamless connection between content and process, with business-critical data integrated directly into key workflows, breaks down information silos to speed up and smooth the employee and customer experience.
  • Facilitate frictionless employee experiences: To master modern work, organizations must provide a modern user experience and streamlined business processes that simplify decision making. Following the big resignation, productivity isn’t the only critical metric. Attracting and retaining top talent is also vital to an organization’s success. To be successful, organizations must value the work experience of employees, not just the customer experience. Eliminating wasted time searching for content in disparate repositories, automating repetitive and mundane processes, and eliminating duplicate tasks through integration will improve the employee experience and, in turn, have a positive impact on the customer experience.
  • Improve the operating experience: operational experience it is the bridge between the employee’s experience as a worker and the customer’s experience interacting with the business. Effective information management makes the connection seamless, putting critical information at the fingertips of employees to facilitate great customer experiences.

Gartner discovered that 50% of employees reported having difficulty finding the right information or people to get the job done, or an increasing volume of tasks.. They are so overwhelmed that they can no longer see the big picture; cannot detect changes in customer needs[2]. Without a doubt, effective information management improves the daily experience of employees by reducing the time wasted searching for critical information. However, by helping to track and manage customer and business needs, information management also benefits customers and drives business results.

What do you need for successful information management?

  • Integration to boost performance: The number of applications that organizations rely on for daily operations is on the rise and shows no signs of slowing down. Because business processes must span multiple applications and data sources, integration is vital. Weaving information into business processes provides information when and where it is needed to increase productivity and create connections that generate knowledge, facilitating innovation.
  • Automation to increase efficiency: Effective information management enables the automation of business processes, enabling organizations to streamline workflows for faster ROI, streamlining and simplifying decision-making by enriching content with actionable information and provide real-time analysis of operational efficiency. Eliminating manual and duplicate effort results in fewer errors and more engaging user experiences.
  • Information governance to mitigate risk: While cybersecurity is crucial, information governance is just as important. Managing where and how sensitive content is stored creates a foundation of information security to minimize risk.
  • Assistance from a trusted partner: Mastering modern work requires more than choosing the right technology. Working with a strategic partner can be crucial to maximizing the business value of your information and optimizing business processes.

How can you get started on the path to smarter information?

Start by defining the information management vision for your company, and then develop a strategy to achieve it. This will ensure that technology investments are chosen to align with long-term business priorities. For most organizations, this will mean streamlining business processes through integration and shifting to cloud infrastructure.

Are you ready for master modern work with smarter information?
Discover 5 best practices to prepare your organization for data-driven transformation.

[1] Gartner, Business Quarterly: Help Your Talent Keep Transformation on Track, Cian Ó Móráin and Peter Aykens, Q1 2023.

[2] Gartner, Business Quarterly: Help Your Talent Keep Transformation on Track, Cian Ó Móráin and Peter Aykens, Q1 2023.