What is content management in the cloud | cullen4congress

What is content management in the cloud?

The first content management systems were all about compliance and minimizing risk. They catered to the needs of legal and records management departments, without regard to the expertise of knowledge workers using the content. They did not help in productivity or efficiency. In fact, they required additional work, and as a result, users often found ways around them.

The time has changed. The new generation of content service platforms and applications operates on the assumption that information has continuous use and value in workflows and processes. That content and data must be readily available to power a dynamic business, without languishing in silos and isolated vaults.

These evolving business needs have paved the way for content service applications that enable seamless storage, retrieval, and distribution of information while ensuring governance best practices are maintained.

Automation and artificial intelligence (AI) have replaced manual filing and searching. The end user experience is now simple and unobtrusive. Content and data can be automatically captured and displayed as needed. And user adoption is no longer an issue.

What is content management in the cloud?

The next logical step in this progression is to move content management systems and the information they manage to a cloud content management environment for greater agility, access and cost control.

At this point, cloud computing has become a no-brainer for businesses. Increase business agility and flexibility; improves performance, efficiency, scalability, and security; and enables organizations to work better with customers, partners and suppliers. All of this can also save a lot of money compared to traditional on-premises IT infrastructure.

Based on IDC’s US IT Quick Survey on Content Services[1]The biggest benefits that organizations can expect from shifting content service technologies to the cloud are:

  • increased efficiency
  • Safer
  • Enable remote accessibility
  • Quick to implement
  • easier to maintain

Content management providers like OpenText have evolved by leaps and bounds, offering a cloud-based content management system that offers customers more capabilities and benefits, with less disruption and organizational costs.

Cloud content services dramatically simplify and accelerate one of the primary goals of content service applications: integrate with core applications that drive business processes (such as SAP®, Microsoft®, Salesforce®, etc.) and connect them to the central content management platform.

This level of integration allows corporate governance policies to be automatically applied to previously isolated information as soon as it is captured or created. It creates a bridge that allows information to flow between processes and the people who use it.

With organizations managing new levels of information sprawl and more systems and applications than ever before, a cloud-native content management solution can ease the process of interoperability and break down information silos.

What is the difference between basic cloud and cloud enterprise content management?

Not all cloud content management software is the same. It is important to distinguish between basic cloud content management and the cloud. company content management.

The first category, content management in the cloud, could be as simple as file-sharing services like Box. They are typically limited in purpose, consumer oriented, and lack the integration and security features of more comprehensive systems.

The second category is based solely on the needs of the business. These solutions include all the performance, management, security, compliance, and business continuity functionality required to meet the requirements of a multi-tiered, cross-functional organization.

Organizations are realizing that the first type of system is not enough to meet today’s stability, compliance, and privacy requirements. As a result, the cloud content management niche market is Forecast to shrinkwhile the large-scale enterprise content management market is expected to grow to $33.6 billion by 2026.

What are the capabilities of a cloud content management platform?

Enterprise-grade cloud content management is a combination of centralized cloud-native content services with advanced security and governance. Everything is built around an enterprise cloud content management platform that seamlessly links this wide range of content services.

in its 2023 Market guide for content service platforms[2]Gartner lists the following content service capabilities:

  • content repository
  • New work hub connectors
  • security intelligence
  • privacy intelligence
  • metadata
  • library services
  • Look for
  • Reports
  • Mobility
  • transformation services
  • content collaboration
  • business Administration
  • open APIs

A note on microservices and containerization

The new generation of lightweight content services is a combination of microservices and containerization. Microservices break down the monolithic content management solutions of the past into smaller components and functions. Containerization packages these pieces into self-contained applications that can be rapidly deployed in any combination, in any IT environment.

A container contains everything needed to operate the application within it, on any infrastructure. Although containers are cloud-native, they can be adapted to any on-premises, cloud, mobile, or hybrid deployment. This simplifies the process of software updates and allows you to take one container offline without affecting the operation of the others or the overall system.

What are the benefits of content management in the cloud?

There are many benefits to a cloud-based content management system for both businesses and the users who work within them, helping to accelerate digital transformation efforts with more flexible deployment options.

From a business perspective, cloud-based content management creates a viable path into the future by:

  • Identify and extract maximum value from content and data
  • Manage and control the expansion of information and avoid isolated silos
  • Ensure seamless and efficient access to information for sharing and collaboration across the organization and within the external ecosystem of suppliers, partners, and customers.
  • Achieve the flexibility and agility to meet ever-changing privacy, compliance, and security issues

For users who are more task- or goal-focused, cloud-based content management offers a number of other tactical advantages:

  • Quickly and easily access the most accurate information, wherever they are
  • Automate and speed up the classification and archiving of newly created content
  • Eliminating the need to jump from one system to another to access the information they need to do their job
  • Improve collaboration between functional groups by ensuring that everyone has access to the latest documents and the most up-to-date data

While most of an organization’s content is still stored on-premises, forrester research found that, overall, there are significant benefits to managing it through a cloud content management platform, including improved customer satisfaction, security, ease of use, and more, as shown in the chart below.

Why choose OpenText as your cloud content management provider?

If you’re not getting what you need from your current provider, it may be time to switch. Partner with an enterprise content service platform provider that gives you what you need, when you need it.

Here are three reasons to choose OpenText as your cloud content management provider:

  • Address any use case. Unlike other providers, OpenText offers a wide range of content service solutions to meet almost any business requirement. As the #1 Content Services Platform provider on the market, OpenText helps thousands of organizations solve the challenges of managing, capturing, displaying, transforming, and exchanging enterprise record content.
  • Eliminate friction from the process. Only OpenText offers the ability to seamlessly integrate your content services and content collaboration solutions into the applications users are already working on, such as SAP and Microsoft.
  • Deploy flexibly and globally. Some providers restrict their data centers to the US, while OpenText supports all regions with global data centers to ensure secure and uninterrupted access. OpenText also offers the flexibility to choose between private, public, or hybrid cloud, multi-tenant SaaS, or on-premises deployments.

[1] January 2022 – IDC US IT Quick Survey – Content Services Survey

[2] Garter® Peer Insights™ for Content Service Platforms

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the US and internationally and is used herein with permission. All rights reserved.

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